Facebook Live Benefits for Local Businesses
Combines Online and Offline Marketing
Even though sales is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch them via Facebook Live.
Enhanced Marketing Metrics on Facebook
Facebook has long provided applications that allowed businesses to track their reach on the site. Instead of seeing how many people liked or shared a status, page owners can actually see how many people viewed the post. Maintaining this user-friendly image, Facebook Live also comes with several analytics tools.
In addition to seeing just how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the amount of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership dropped off, and they can use this data to improve their video marketing.
Facebook Assists in Promotion
Facebook Live is still in its beginnings, so the social media giant is doing its best to promote the service. This means Live videos often end up near the top of people's newsfeeds. Furthermore, Facebook will often send a notification when a page a fan likes starts a live broadcast. This cost-free advertising probably won't last forever, so local business owners should take advantage now.
Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is not the case with Facebook Live. The new tool is doing everything from causing social change to promoting business events. If companies utilize the tool correctly, there is no limit on how prosperous they can be.
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