creating-exciting-content-in-less-than-exciting-industries

Content Marketing Can Be Exciting Even in Unexciting Industries

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Content Marketing Can Be Exciting Even in Unexciting Industries

Sure a viral post that spreads across the country would be good, but this is just not exactly a necessity for local companies. This is why corporations should try to make their content as locally applicable as possible by building it around community happenings.

Put in a Sense of Humor

If a blog or article will prove helpful to consumers, many will overlook its boring nature. This doesn’t mean all of them will, though. Because of this, content creators should interject humor whenever they have a chance. While it may seem less than professional, marketers need to weigh the advantages and disadvantages. Sure it may possibly not sound like industry speak, but do most buyers want to read that anyhow?

Form Local Content

While it might appear ideal to create content that people in every state will enjoy, this may not be exactly necessary for most small businesses. Keeping this in mind, take time to create content that targets events, people or anything else going on in the local community.

Consider individuals who never watch the evening news. If they suddenly know that they or a friend will be on that evening, there’s little doubt that they will be watching. It is the same with content marketing. Even in a humdrum industry, people will be interested if content somehow relates to where they call home.

Break Up the Content

Even if you concentrate on writing locally and let your sense of humor show, some industries are just so technical that content must continue to be detailed. If this is the case, take measures to separate out the content on a page. Utilize bullet points, headers, small paragraphs and images. Each of these elements makes content more digestible, and consumers will be less likely to feel bogged down or bored.

Whether you are in shipping, production or any other industry that might come off as dull, there is no need to create boring content. By following these rules and striving to build useful content, consumers will still find reasons to visit your site.


If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.


Comments

  1. Deebak Akash

    Hi Rudy nice article on the topic Content marketing

    Content Marketing plays an important role in generating organic traffic which is relevant to the product/ service they provide. Customizing and curating content based on the taste and preference of target audience adds an intangible value to the blog, a feeling of intimacy. Where they trust the audience. Often a lengthy article with cluster of words drives traffic away, from the website. Blending humor and dividing the article into smaller para makes th article more likely acceptable among users.

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