Content Marketing Can Be Exciting Even in Unexciting Industries
Sure a viral post that spreads across the country would be good, but this is just not exactly a necessity for local companies. This is why corporations should try to make their content as locally applicable as possible by building it around community happenings.
Put in a Sense of Humor
If a blog or article will prove helpful to consumers, many will overlook its boring nature. This doesn't mean all of them will, though. Because of this, content creators should interject humor whenever they have a chance. While it may seem less than professional, marketers need to weigh the advantages and disadvantages. Sure it may possibly not sound like industry speak, but do most buyers want to read that anyhow?
Form Local Content
While it might appear ideal to create content that people in every state will enjoy, this may not be exactly necessary for most small businesses. Keeping this in mind, take time to create content that targets events, people or anything else going on in the local community.
Consider individuals who never watch the evening news. If they suddenly know that they or a friend will be on that evening, there's little doubt that they will be watching. It is the same with content marketing. Even in a humdrum industry, people will be interested if content somehow relates to where they call home.
Break Up the Content
Even if you concentrate on writing locally and let your sense of humor show, some industries are just so technical that content must continue to be detailed. If this is the case, take measures to separate out the content on a page. Utilize bullet points, headers, small paragraphs and images. Each of these elements makes content more digestible, and consumers will be less likely to feel bogged down or bored.
Whether you are in shipping, production or any other industry that might come off as dull, there is no need to create boring content. By following these rules and striving to build useful content, consumers will still find reasons to visit your site.
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