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Local Business Marketing Tips for Social Media Engagement

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How Local Businesses Can Increase Social Media Engagement Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of course, this type of promotion only works if people do get involved, …

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3 Hulu Marketing Lessons Local Businesses Should Use

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What Hulu Can Teach Local Businesses About Marketing As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of Hulu marketing lessons to learn. Here are …

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Business Cards Remain an Important Marketing Tool

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …

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3 Benefits of Having Writing an eBook for Your Company

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Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …

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3 Strategies for Local Businesses to Create Effective Facebook Ads

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How Local Businesses Can Create Effective Facebook Ads Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many to increase their focus on the social platform. This can be seen by the fact that, between 2014 and 2015, businesses increased Facebook ad spending by 122 percent. This …

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3 Huge Mistakes Local Businesses Make with Analytics

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The Analytics Mistakes that Local Businesses Must Avoid Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge certain marketing analytics mistakes, and these are three of the most damaging …

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How You Can Make Your Business Tweets Sound More Human

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

How Owners Can Make Business Tweets Sound More Human in Their Twitter Feed Halt Overselling It is sensible that a business owner would want to promote their product at every chance that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Spend some time to provide tips, interesting content, …

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3 Facebook Contest Mistakes Local Businesses Must Avoid

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Avoiding the Most severe Facebook Contest Mistakes for Business The vast majority of small business owners have come around to the need for Facebook marketing. After all, it would seem almost unreasonable to not market on a site with 1.79 billion active monthly users. One strategy on the site that has proven beneficial time and again is that of hosting …

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Why Google is Still Effective for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

3 Reasons Google Should be Back in Your Advertising Mix Everybody Has One Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google …

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3 Things a Road Trip Can Teach You About Marketing and Advertising an Organization

Posted by Rudy Labordus in Marketing Tools 1 Comment

What Road Trips Can Teach Us About Marketing and Advertising an Organization Know Your Goal Destination Even if your plan is to just drive until the road comes to an end, you have a target in mind. Sometimes it is a vacation destination, and sometimes it is simply a feeling of freedom. Similarly, you need to comprehend your target audience …