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Is It Ever Okay for Local Businesses to Use Content Gating?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

3 Times Content Gating Is Acceptable for Local Businesses When Content Much More In-Depth It isn’t usually smart to content gate basic items like blogs and articles. This is especially the case if you want your enterprise to be viewed as a thought leader or you want to improve your social media following. Some content, though, is suitable to put …

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How Local Businesses Can Compete in the SEO World

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3 SEO Tricks for Local Businesses to Compete in the SEO World with Large Companies Opt for Long Tail Keywords There are basic keywords that certainly fit into your sector. Unfortunately, it is difficult to compete with the big names on these search terms. Instead, center on creating long tail keywords that people are likely to search for. A swimming pool …

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Why Businesses Should Be Using User-Generated Content

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Why Companies Should Be Using User-Generated Content It is a full-time job for local business owners to generate content for social media and their other websites. By using user-generated content (UGC), though, they may have a moment to rest. UGC is content developed by users and can come in the form of images, reviews, posts to social media and a …

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3 Social Media Marketing Myths that Could Hurt Your Business

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Local Companies Must Avoid These Social Media Marketing Myths Scheduling Tools Are Prepared For Everything Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. …

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Why Every Local Business Should Be Blogging

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If You Are Not Blogging, You Are Missing these Benefits When starting out, some business owners think advertising will be as easy as a few paid ads and a Facebook page. It is these business owners who either end up closing up shop or learning a valuable lesson. That lesson is that there are other forms of marketing, and blogging …

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3 Content Marketing Ideas That Can Really Pay Off

Posted by Rudy Labordus in Marketing Strategies 1 Comment

Content Marketing Suggestions That You Should Be Using Corporations that take the time to blog have a competitive advantage over their competitors. This is seen in the fact that simply prioritizing blogging gives you a 13 times better shot at seeing positive ROI. This is outstanding, but there are many other kinds of content marketing to make use of. Figuring …

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Content Marketing Can Be Exciting Even in Unexciting Industries

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Content Marketing Can Be Exciting Even in Unexciting Industries Sure a viral post that spreads across the country would be good, but this is just not exactly a necessity for local companies. This is why corporations should try to make their content as locally applicable as possible by building it around community happenings. Put in a Sense of Humor If …

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Increasing Loyalty Through Effective Social Media Customer Service

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Using Social Media to Improve Customer Service With Facebook and Twitter, you can create automated message replies via the website or some third-party apps. Some responses might not be harmful to your brand, but if a customer receives an inappropriate message in response, they may not be happy. For corporations that opt for automated replies, take the time to check …

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Legal Considerations When Engaged in Social Media Marketing

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Legal Considerations When Engaged in Social Media Marketing Bogus Online Advertising Just because social media is a newer world doesn’t imply the old rules have evaporated.  Australian Competition and Consumer Commission (ACCC) regulations apply online as much as they do for television and radio ads. Make sure each promotion or advertising campaign you run is easily explained. An ACCC complaint can severely …