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3 Ways Local Businesses Market at Community Events

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How Local Businesses Can Market at Community Events People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a …

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3 Offline Marketing Mistakes Local Businesses Keep Making

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These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …

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3 Quick Ways to Get User-Generated Content for Marketing

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How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …

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Have a Few Extra Minutes? Use these DIY Marketing Tips

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3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …

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Does My Business Need a Social Media Manager?

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3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …

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3 Tweaks to Improve Local Business Email Marketing

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How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …

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3 Tips to Attract New Customers in Every Industry

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How Businesses in Any Industry Can Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before this can even begin, local businesses must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attract new customers that work …

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3 Guerrilla Marketing Myths Local Businesses Must Ignore

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3 Guerrilla Marketing Myths You Must Ignore Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only …