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Marketing Strategies that Improve Customer Retention

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Improve Customer Retention through Marketing Strategies Customer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.” 1. Showcase Expertise …

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The Mobile Marketing Mistakes that Hurt Local Businesses

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

3 Mobile Marketing Mistakes Local Businesses Must Avoid  Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. If …

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Attracting City Visitors Through Local Marketing

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3 Ways to Attract Tourists Via Local Marketing Half of all consumers who conduct local searches on their smartphones visit a store within 24 hours. This is a well-known statistic that shows how important local marketing is in attracting community members. As it turns out, though, this type of promotion is also essential for bringing in visitors and tourists. That’s …

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3 Local Marketing Mistakes that Can Hurt Your Company

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The Local Marketing Mistakes Every Business Must Avoid Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously …

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3 Local Marketing Tips Most Businesses Haven’t Tried

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3 Local Marketing Tips You’re Not Using but Should Be Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may …

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Getting Customers to Purchase After Offering Free Trial

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After the Freebie: Turning Them into Paying Customers Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where …

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Great Lead Generation Strategies for Shoestring Budgets

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Lead Generation Techniques That Small Businesses Can Afford Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work to generate leads. Unfortunately, this can prove time-consuming and sometimes expensive. By utilizing time-tested techniques, however, this does not have to be the case. In fact, these strategies can …

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3 Preparatory Tasks Before Engaging in Event Marketing

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How Local Businesses Should Prepare to Market at Events Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of …

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3 Offline Marketing Ideas that will Help You Online

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Offline Marketing Ideas that Supplement Online Strategies There are a variety of statistics that support the effectiveness of offline marketing. The most important statistic, though, is the fact that almost 40 percent of online buyers only make a purchase after an offline channel has influenced them. This, of course, does not mean offline marketing should replace your online strategies. Using …

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3 Reasons Offline Marketing Is Essential for Local Businesses

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Offline Marketing Proves Essential in Backing Up Online Strategies If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes …