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3 Preparatory Tasks Before Engaging in Event Marketing

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How Local Businesses Should Prepare to Market at Events Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of …

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3 Offline Marketing Ideas that will Help You Online

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Offline Marketing Ideas that Supplement Online Strategies There are a variety of statistics that support the effectiveness of offline marketing. The most important statistic, though, is the fact that almost 40 percent of online buyers only make a purchase after an offline channel has influenced them. This, of course, does not mean offline marketing should replace your online strategies. Using …

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3 Reasons Offline Marketing Is Essential for Local Businesses

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Offline Marketing Proves Essential in Backing Up Online Strategies If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes …

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3 Benefits Every Local Business Can Get from Content Marketing

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Why Every Local Business Should Focus On Content Marketing When it comes to content marketing, around 28 percent of companies still have not prioritized putting out more engaging content. Considering what we currently know about content marketing’s effectiveness, 28 percent is certainly too high. If you fall into the group of local business owners who still have not prioritized content, …

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3 SEO Mistakes Your Company Must Stop Making Today

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SEO Not Working Out? These SEO Mistakes Could be at Fault Concentrating on Short Keywords Simplicity is an exceptional trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, there may be more harm than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you also need …

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Using Social Media Marketing to Increase Your Sales

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Using Social Media Marketing to Improve Your Sales The goal of every marketing and advertising endeavor is to boost revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, there are a few methods that can directly garner more sales rather than indirectly getting people more …

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3 Local Business Marketing Tips You Likely Never Considered

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3 Advertising Points Most Local Businesses Aren’t Even Using Articles on local business marketing tips and advertising advice are a dime a dozen online. Simply looking towards the top few search results, for example, showcases that the same guidelines were recycled by 20 different organizations seeking higher click-through rates. Obviously, dozens of rivals copying the same article usually means vital …

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Is It Ever Okay for Local Businesses to Use Content Gating?

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3 Times Content Gating Is Acceptable for Local Businesses When Content Much More In-Depth It isn’t usually smart to content gate basic items like blogs and articles. This is especially the case if you want your enterprise to be viewed as a thought leader or you want to improve your social media following. Some content, though, is suitable to put …

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How Local Businesses Can Compete in the SEO World

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3 SEO Tricks for Local Businesses to Compete in the SEO World with Large Companies Opt for Long Tail Keywords There are basic keywords that certainly fit into your sector. Unfortunately, it is difficult to compete with the big names on these search terms. Instead, center on creating long tail keywords that people are likely to search for. A swimming pool …