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Sync up your email marketing with the rest of your plan

Posted by Rudy Labordus in Marketing Strategies

Why not get your email in sync with the rest of your marketing plan? There is a body of evidence out there to suggest that not only is email marketing not dying, but it is stronger than ever before in many ways. Especially now that as marketers we’ve got a greater number of marketing channels to plunder, there are possibilities …

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Using social media for small business

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What can your small business do with social media? Many small businesses may very well be under the impression that they neither have the time nor the resources to spend much more than a cursory sum on social media.  That would be a mistake. While it can definitely be bewildering trying to get a working plan going with social media, …

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Energize Your Email Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Use These Tactics to Make Your Email Opt-ins Skyrocket True since the beginning of email marketing time, maintaining and developing a customer and prospect list is the surest way to long term growth in your business, large or small. Knowing this, there are a number of things we can do to improve the likelihood of gathering opt-ins. Let’s take a …

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Are You Working on Your Online Reputation Every Day?

Posted by Rudy Labordus in Marketing Strategies

6 Things You Can Do Every Day to Help Your Online Reputation It’s very difficult to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it’s all about having the latest news and reviews, it’s not …

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What’s working for content marketing in 2014

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Kick your content marketing up a notch in 2014 The landscape for effective content marketing plan has changed and for the better. Today it’s simply not enough to pump out meaningless content just for quantity: you have to pass a quality sniff test before you reap any of the many benefits! Now quality reigns, and using socially sharable content, and on …

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10 Great Reasons to Consider Marketing on Pinterest

Posted by Rudy Labordus in Marketing Strategies 1 Comment

Look at These 10 Reasons for Marketing on Pinterest Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the more popular sites on the Web, but would be a terrific place for small and large business alike to market. Let’s check out ten great reasons why you may want …

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Mobile Ads — Are They for You?

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How Mobile Ads Can Explode Your Small Business Mobile is the new frontier in advertising, having a monstrous 27.8 billion more search queries than desktop searches by 2015. Pew Research tells us that that 74% of smartphone owners use their phone to get real-time location-based information, such as directions, that is acted upon typically within an hour. These facts, along …

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Best Practices for Local SEO in 2014

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How to Use Local SEO to Rank Sites Using local SEO to rank your sites in 2014 is a bit more defined than it has been in the past. There are a number of best practices you can use that will certainly help you in the local search results, and with surprising speed. Let’s take a look at a few …

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How to optimise email for mobile?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Ensure your emails can be read on mobile devices! Now that some 51 percent of emails are opened on a mobile device, it’s high time to make certain that you optimise email on these devices. While the numbers from this last holiday season are just starting to trickle in, early evidence reveals that retailers benefited with 55 percent of sales originating …