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3 Ways to Make Your LinkedIn Profile More Marketable

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3 Ways to Make Your LinkedIn Profile More Marketable If you haven’t done any marketing with your LinkedIn profile, it’s time for you to learn how this can truly help you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and …

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5 Ways to Create a Killer e-Newsletter

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Think an e-newsletter is passe and uninteresting? You might want to take another look. Done right, an e-newsletter remains one of the best ways to engage followers directly, one to one. Additionally, an e-newsletter benefits greatly from its relationship with email, in that it is eminently trackable, conversational, and shareable via social media as well as video. Now that we …

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Ways On Handling Customers Who Get Mean On Social Media

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How to handle customers who get mean on social media? No doubt you’ve seen examples of unsatisfied customers and business owners going at one another tooth and nail online. If you haven’t here’s a perfect example of how to sink your own ship! Having the haters come after you is no picnic, but shredding you or your brand’s reputation because …

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Online Reputation Management Begins at Home!

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Why You Desperately Need a Company Blog! When your online reputation can take a debilitating hit within seconds, you must have a plan to make sure you not only can deal with it, but overcome any damage that’s been done, deserved or not. This is the substance of online reputation management. What can you do in order to actively safeguard …

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Make Sure Your Emails Get Read in Gmail’s New Promotions Tab

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How to Deal with Gmail’s Tabbed Inbox & Make Sure Your Messages Get Read Unless you’ve taken an email vacation, you’ve surely heard that Google has changed their Gmail Inbox, creating three default tabs that are Primary, Social and Promotional. These are pretty self-explanatory, but the resulting uproar from marketers crying, “The sky is falling” was heard from virtual coast …

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Optimizing Your Facebook Page for Mobile Devices

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Optimizing Your Facebook Page for Mobile Devices You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give optimizing your Facebook page  some thought, since millions of people are interacting with Facebook …

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Search Engine Optimisation – Where does it fit within your business?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

SEO describes the strategic approach used to boost your organic search ranking in Google. Sounds simple enough. But with the ever-changing e-commerce landscape, it’s becoming increasingly difficult to understand how SEO fits within your business. Is it about marketing? Social media? Content? PR? It’s vital to understand how SEO should be integrated in your business. Brennan Lukav from OnlySEO, explains …