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Optimizing Your Facebook Page for Mobile Devices

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Optimizing Your Facebook Page for Mobile Devices You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give optimizing your Facebook page  some thought, since millions of people are interacting with Facebook …

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Search Engine Optimisation – Where does it fit within your business?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

SEO describes the strategic approach used to boost your organic search ranking in Google. Sounds simple enough. But with the ever-changing e-commerce landscape, it’s becoming increasingly difficult to understand how SEO fits within your business. Is it about marketing? Social media? Content? PR? It’s vital to understand how SEO should be integrated in your business. Brennan Lukav from OnlySEO, explains …

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How to Be Proactive with Bad Reviews Online

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Bad Reviews – How to Deal with Them Quickly and Effectively Everyone has an opinion, and regrettably as a small business owner some of these opinions could cause your business a good deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Neglect to do so, and you might find people deserting you in …

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Local Marketing

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5 Useful Tips to Power Up Your Local Marketing Business is going ever more local and local marketing is getting more important every day. It’s a fact. You know it yourself because you rarely head out of the house anymore not equipped with your smartphone, ready and able to find whatever your pleasure while you’re on the go. Without a …

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Local Reputation Management

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New Study Shows that Reputation Management is on the rise. Reputation Management is critical to business.  UPDATE 14th July 2014: Updated 2014 version released last week: One great stat is that “88% of consumers say they trust online reviews as much as personal recommendations” (vs. 79% in 2013). Myles Anderson of BrightLocal recently released the 2013 Local Consumer Review Survey …

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4 Inspirations to Unleash Your Blogging Mojo

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Here’s something I know a lot of bloggers can relate to: 1st phase: You’re very excited about your new blog. You have a gazillion ideas with theme, design, blog titles, and even Twitter shares about your post; you are brimming with hope for your personal website. 2nd phase: The excitement starts to dwindle as you gradually lose hope that you’re …

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How Little SEO Can Your Business Get Away With?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

What SEO Should Startups Make Sure They Do? One of the biggest mistakes that a startup website can make is to totally ignore SEO from the beginning. It is definitely a huge task to attempt, especially if you’re novices at online marketing, but we know it’s an effort worth making, even at a minimal level. The key reason why is …

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4 Ways To Write Persuasive Content

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If you want to sell anything to anyone on the web then it is vital that you figure out how to write persuasive content. Not tough you say? Perhaps until you’ve tried it once or twice. You then begin to realise why top copywriters get paid a lot of money. You don’t need to give up just yet, however. There …