View Post

Marketing Orchestration – How You Can Benefit from It!

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

How to use Marketing Orchestration to Link Your Campaigns So this could be a term you haven’t heard about yet, but you will soon. Marketing orchestration means ending standalone, “siloed” campaigns in favor of an approach which utilizes multiple channels in concert with one another, delivering an individualized customer experience. What this means is we can utilize all of these …

View Post

How to Start Quick with Social Media in 2014

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Start Quick with Social Media in 2014 You can’t escape it: there’s that nagging truth haunting you as you go about marketing your small business on the internet. In short, it’s the fear that you just aren’t doing enough with social media. Who can blame you though? It changes just about daily, and without a plan or roadmap it’s super …

View Post

Why Email Marketing Has to be in Your Marketing Mix in 2014!

Posted by Rudy Labordus in Marketing Strategies 2 Comments

How to Make Email Marketing Profitable in 2014 Every once in awhile you’ll see some wizened expert come up with the pronouncement that “email marketing is dead.” And predictably, after every instance, email marketing is mysteriously soaring to never before reached heights. So what gives? The fact is, email is far from dead, and in fact is much more robust …

View Post

How to Make Content Marketing Pay for Your Business in 2014

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

How to Make Content Marketing Pay for Your Business in 2014 If you’ve been internet marketing for almost any amount of time inevitably you’ve heard the oft-repeated proverb that Content is King. Well, as it turns out, it’s finally right. Content marketing is a marketing technique of creating and distributing valuable and relevant content to attract, acquire, and engage a clearly …

View Post

Here’s 5 Ways to Dominate Local Search

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

5 Quick Tips to Help You Dominate Local Search On Google You know, it’s very cool that your business can be found for whatever you sell around the world, but in reality, if you’re serving a local market and you’re not effectively appearing in your local search results for your main terms, names and products, then what does it matter? Since …

View Post

How to Start Mobile Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Mobile Marketing – Where to Begin? You know you have to embrace mobile marketing as an fundamental component of your online business, but somehow just can’t wrap your head around how to begin. Everybody you know, and likely you too, are glued to their mobile devices 24/7. Anyone with eyes to see can tell that the time to begin marketing …

View Post

The Future of Content – Microcontent?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

What is Microcontent and is It Important? Since we have so many different avenues for marketing online these days, it’s become all the more necessary to have the ability to tie these all together, and one way that is happening now is through the use of microcontent. Even though there is and will likely always be a place for long-form …

View Post

Brand Building Tips for Supercharging Your Sales

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

How Branding your Business Better Leads to More Sales! You have brands you are committed to using and following correct? It’s no different with your customers. People are looking for brands that can step-up and make their lives easier by giving them reliable solutions to their problems and needs. This is the major reason customers tend to come back time …