View Post

Why Should You Give SMS Marketing a Try?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Why Should You Give SMS Marketing a Try? SMS marketing, which stands for simple message service, has shown to be a viable substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why SMS marketing deserves a serious …

View Post

Daily Deal Sites Can Work!

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Don’t Believe Everything You Read – Daily Deal Sites CAN Work! You’d think from all the hate that’s been written about daily deal sites, and the way they are now all a thing of the past as an effective way to market your small business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into …

View Post

5 Potent Online Reputation Management Strategies You Can Count On

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product …

View Post

SMBs – Smitten with Content Marketing (for good reason..)

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Content Marketing – Where It’s at in 2013 The buzz for 2013 has centered on the need for content marketing to be a crucial aspect in your online marketing efforts moving forward. This might be a term you’ve heard yet not know precisely what it means. Content marketing is the practice of creating, collecting, and publishing fresh content for your …

View Post

Customer Survey

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Don’t Be the Last to Know: The Case for Customer Surveys Learning what your clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it just make sense to locate any problem areas or holes in your customer service that you’re unaware of? The best way to obtain this type of info is to just …

View Post

Online Reputation Management Strategies

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Online Reputation Management Strategies You Want to Start Using NOW You may think that online reputation management isn’t something you should concern yourself with. I would implore you to reconsider that thought! According to eMarketer 83% of consumers declare that online reviews sway their opinions about a particular company, and 8 of 10 of these people added that a negative …