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How to optimise email for mobile?

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Ensure your emails can be read on mobile devices! Now that some 51 percent of emails are opened on a mobile device, it’s high time to make certain that you optimise email on these devices. While the numbers from this last holiday season are just starting to trickle in, early evidence reveals that retailers benefited with 55 percent of sales originating …

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Over-optimization – Something you need to be concerned about?

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Are Your Pages Being Over-Optimized? One of the recent updates Google endowed us with over the last few years included what became known as the over-optimization penalty. This one is basically aimed at Webmasters who attempt to stuff their pages with keywords in the hopes of raising them in the search engine results. This played out with people being told …

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How to measure social media effectiveness

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Do you know if your social media marketing is working? Everyone recognizes that social media can be a total time suck if not managed properly, and the very last thing you need is yet another drain on your time and resources. So when it comes to identifying the effectiveness of your social media marketing how do you get a grip …

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Now that Content is King, Let’s Expand the Kingdom!

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Content Syndication — Spread Your Words Quickly and Easily Now that we (properly) have a renewed emphasis on content marketing, we thought we would present a tactic that is somewhat little-used. Content syndication is a great way to get your best content spread around the Web with fairly little effort. The reasons you’ll want to dive headlong into content syndication are …

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Marketing Orchestration – How You Can Benefit from It!

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How to use Marketing Orchestration to Link Your Campaigns So this could be a term you haven’t heard about yet, but you will soon. Marketing orchestration means ending standalone, “siloed” campaigns in favor of an approach which utilizes multiple channels in concert with one another, delivering an individualized customer experience. What this means is we can utilize all of these …

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How to Start Quick with Social Media in 2014

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Start Quick with Social Media in 2014 You can’t escape it: there’s that nagging truth haunting you as you go about marketing your small business on the internet. In short, it’s the fear that you just aren’t doing enough with social media. Who can blame you though? It changes just about daily, and without a plan or roadmap it’s super …

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Why Email Marketing Has to be in Your Marketing Mix in 2014!

Posted by Rudy Labordus in Marketing Strategies 2 Comments

How to Make Email Marketing Profitable in 2014 Every once in awhile you’ll see some wizened expert come up with the pronouncement that “email marketing is dead.” And predictably, after every instance, email marketing is mysteriously soaring to never before reached heights. So what gives? The fact is, email is far from dead, and in fact is much more robust …

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How to Make Content Marketing Pay for Your Business in 2014

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How to Make Content Marketing Pay for Your Business in 2014 If you’ve been internet marketing for almost any amount of time inevitably you’ve heard the oft-repeated proverb that Content is King. Well, as it turns out, it’s finally right. Content marketing is a marketing technique of creating and distributing valuable and relevant content to attract, acquire, and engage a clearly …