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3 Important Benefits of Nostalgia Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Why Businesses Should Utilize Nostalgia Marketing Nostalgia marketing is the act of using positive memories from previous decades’ cultural aspects as a promotional ploy. Pepsi accomplished this by releasing the Pepsi bottle from ‘Back to the Future,’ and Nintendo has tapped into it by releasing old-school console games. A company doesn’t have to be a multinational corporation, though, to get …

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3 Important Benefits of Repurposing Old Content

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Repurposing Old Content and the Benefits Received Reusing and repurposing old content may just seem like an easy way to get out of work. In all honesty, it might be a little of that, but 85 percent of the best marketers actually repurpose old content at least occasionally. This could include re-sharing an article, turning it into another format or …

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3 Steps to Lower Marketing Costs in 2017

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How Local Businesses Can in 2017 Reduce Marketing Costs Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are looking to lower marketing costs in 2017, but it needs to be done …

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3 Digital Marketing Trends in 2017 for Local Businesses

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The Digital Marketing Trends to Watch Out For in 2017 Although local businesses have always focused on promotional tactics, digital marketing is now where much of their money goes. Of course, all the money in the world won’t amount to much if proper strategies aren’t undertaken, and this won’t happen without keeping up with trends. That’s why these digital marketing …

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3 Local Business Benefits of Pay-Per-Click Ads

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Should Local Businesses Be Using Pay-Per-Click Ads? Local businesses should at least consider using every marketing technique at their disposal once. In the world of digital marketing, this includes pay-per-click (PPC) ads that charge budding entrepreneurs every time someone clicks on their ads. While the efficacy of PPC ads can vary by business type, industry and location, there are at …

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Why Is Emoji Marketing a Real Thing?

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Can Emoji Marketing Really Be Effective? If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It …

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3 Offline Marketing Tactics Local Businesses Should Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Avoid these Annoying Offline Marketing Tactics at all Costs There’s no doubt that marketing is an essential aspect to any company’s success, and while we do live in a digital world, offline marketing is still important. From guerilla tactics to attending trade shows, these non-digital methods can really pay off. Of course, there’s a right and wrong way to do …

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3 Local Marketing Benefits You May Have Missed

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The Local Marketing Benefits You Don’t Already Know Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but …

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3 Online Marketing Tactics That Are Annoying Your Customers

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Using These Online Marketing Tactics? Then Your Customers Are Annoyed When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously …

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3 Tips for Increasing Engagement on Marketing Content

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How to Increase Engagement on Marketing Content Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 …