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How to Market When There’s No Time for Marketing

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Marketing Tips for Those with No Time to Market It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time …

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Why It’s Important to Spy on Your Competitors

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Should Businesses Spy on Their Competition? Definitely. While many local businesses are worried about taking on the “big dogs” in their industries, it’s really the smaller businesses that can do them harm. With over 28 million small businesses in America, the real competition is on Main Street – not Wall Street. If you’re marketing is better, though, you’ll usually come …

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3 Influencer Marketing Myths You Must Ignore

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Influencer Marketing Myths Dispelled Influencer marketing has become a big deal recently. Utilizing trusted sources in the industry to advertise your product can take your promotional efforts to the next level. In fact, one study showed that every $1 invested in influencer marketing results in a $6.50 return on investment. Of course, this is only the case if you avoid …

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3 Marketing Lessons Chess Can Teach Us

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Checkmate: The Marketing Lessons Learned from Chess Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t work for every business in every situation. Instead of specific strategies, learning basic …

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3 Simple Ways to Build Additional Website Backlinks

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How Business Owners Can Build Their Own Backlinks You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your …

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Online Success Through Offline Marketing

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Offline Marketing Tactics to Draw Online Traffic Online marketing strategies have become front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are …

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3 Ways to Exponentially Increase Your Email Marketing List

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3 Tips that Will Make Your Email Marketing List Huge Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn’t mean …

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3 Mistakes You Must Always Avoid with Referral Marketing

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Customer Referral Mistakes That Will Ruin Your Marketing The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to …

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Is Your Content Marketing Failing? This Could Be Why

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3 Reasons Your Content Marketing is Failing There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making …