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3 Offline Marketing Mistakes Local Businesses Keep Making

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …

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3 Quick Ways to Get User-Generated Content for Marketing

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How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …

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Have a Few Extra Minutes? Use these DIY Marketing Tips

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …

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Does My Business Need a Social Media Manager?

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …

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3 Tweaks to Improve Local Business Email Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …

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3 Tips to Attract New Customers in Every Industry

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How Businesses in Any Industry Can Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before this can even begin, local businesses must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attract new customers that work …

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3 Guerrilla Marketing Myths Local Businesses Must Ignore

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3 Guerrilla Marketing Myths You Must Ignore Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only …

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That place where Coke tastes SO good

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Now I’ve seen everything. A long long time ago, an ad was expected to fully demonstrate a product. The thinking was an ad is like a sales person, but you’re giving your pitch to many people at the same time. Then time moved on and we learned (correctly) to sell the ‘sizzle’ and not the ‘steak’.  Meaning don’t worry so much …