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3 Tips to Attract New Customers in Every Industry

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Businesses in Any Industry Can Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before this can even begin, local businesses must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attract new customers that work …

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3 Guerrilla Marketing Myths Local Businesses Must Ignore

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3 Guerrilla Marketing Myths You Must Ignore Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only …

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That place where Coke tastes SO good

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Now I’ve seen everything. A long long time ago, an ad was expected to fully demonstrate a product. The thinking was an ad is like a sales person, but you’re giving your pitch to many people at the same time. Then time moved on and we learned (correctly) to sell the ‘sizzle’ and not the ‘steak’.  Meaning don’t worry so much …

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3 Important Benefits of Nostalgia Marketing

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Why Businesses Should Utilize Nostalgia Marketing Nostalgia marketing is the act of using positive memories from previous decades’ cultural aspects as a promotional ploy. Pepsi accomplished this by releasing the Pepsi bottle from ‘Back to the Future,’ and Nintendo has tapped into it by releasing old-school console games. A company doesn’t have to be a multinational corporation, though, to get …

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3 Important Benefits of Repurposing Old Content

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Repurposing Old Content and the Benefits Received Reusing and repurposing old content may just seem like an easy way to get out of work. In all honesty, it might be a little of that, but 85 percent of the best marketers actually repurpose old content at least occasionally. This could include re-sharing an article, turning it into another format or …

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3 Steps to Lower Marketing Costs in 2017

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How Local Businesses Can in 2017 Reduce Marketing Costs Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are looking to lower marketing costs in 2017, but it needs to be done …

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3 Digital Marketing Trends in 2017 for Local Businesses

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The Digital Marketing Trends to Watch Out For in 2017 Although local businesses have always focused on promotional tactics, digital marketing is now where much of their money goes. Of course, all the money in the world won’t amount to much if proper strategies aren’t undertaken, and this won’t happen without keeping up with trends. That’s why these digital marketing …

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3 Local Business Benefits of Pay-Per-Click Ads

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Should Local Businesses Be Using Pay-Per-Click Ads? Local businesses should at least consider using every marketing technique at their disposal once. In the world of digital marketing, this includes pay-per-click (PPC) ads that charge budding entrepreneurs every time someone clicks on their ads. While the efficacy of PPC ads can vary by business type, industry and location, there are at …

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Why Is Emoji Marketing a Real Thing?

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Can Emoji Marketing Really Be Effective? If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It …

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3 Offline Marketing Tactics Local Businesses Should Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Avoid these Annoying Offline Marketing Tactics at all Costs There’s no doubt that marketing is an essential aspect to any company’s success, and while we do live in a digital world, offline marketing is still important. From guerilla tactics to attending trade shows, these non-digital methods can really pay off. Of course, there’s a right and wrong way to do …