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Getting Customers to Purchase After Offering Free Trial

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

After the Freebie: Turning Them into Paying Customers Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where …

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Great Lead Generation Strategies for Shoestring Budgets

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Lead Generation Techniques That Small Businesses Can Afford Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work to generate leads. Unfortunately, this can prove time-consuming and sometimes expensive. By utilizing time-tested techniques, however, this does not have to be the case. In fact, these strategies can …

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3 Preparatory Tasks Before Engaging in Event Marketing

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How Local Businesses Should Prepare to Market at Events Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of …

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3 Offline Marketing Ideas that will Help You Online

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Offline Marketing Ideas that Supplement Online Strategies There are a variety of statistics that support the effectiveness of offline marketing. The most important statistic, though, is the fact that almost 40 percent of online buyers only make a purchase after an offline channel has influenced them. This, of course, does not mean offline marketing should replace your online strategies. Using …

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3 Reasons Offline Marketing Is Essential for Local Businesses

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Offline Marketing Proves Essential in Backing Up Online Strategies If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes …

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3 Benefits Every Local Business Can Get from Content Marketing

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Why Every Local Business Should Focus On Content Marketing When it comes to content marketing, around 28 percent of companies still have not prioritized putting out more engaging content. Considering what we currently know about content marketing’s effectiveness, 28 percent is certainly too high. If you fall into the group of local business owners who still have not prioritized content, …

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3 SEO Mistakes Your Company Must Stop Making Today

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SEO Not Working Out? These SEO Mistakes Could be at Fault Concentrating on Short Keywords Simplicity is an exceptional trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, there may be more harm than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you also need …

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Using Social Media Marketing to Increase Your Sales

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Using Social Media Marketing to Improve Your Sales The goal of every marketing and advertising endeavor is to boost revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, there are a few methods that can directly garner more sales rather than indirectly getting people more …

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How You Can Make Your Business Tweets Sound More Human

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How Owners Can Make Business Tweets Sound More Human in Their Twitter Feed Halt Overselling It is sensible that a business owner would want to promote their product at every chance that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Spend some time to provide tips, interesting content, …