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How You Can Make Your Business Tweets Sound More Human

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

How Owners Can Make Business Tweets Sound More Human in Their Twitter Feed Halt Overselling It is sensible that a business owner would want to promote their product at every chance that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Spend some time to provide tips, interesting content, …

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How Local Businesses Can Compete in the SEO World

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3 SEO Tricks for Local Businesses to Compete in the SEO World with Large Companies Opt for Long Tail Keywords There are basic keywords that certainly fit into your sector. Unfortunately, it is difficult to compete with the big names on these search terms. Instead, center on creating long tail keywords that people are likely to search for. A swimming pool …

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Why Businesses Should Be Using User-Generated Content

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Why Companies Should Be Using User-Generated Content It is a full-time job for local business owners to generate content for social media and their other websites. By using user-generated content (UGC), though, they may have a moment to rest. UGC is content developed by users and can come in the form of images, reviews, posts to social media and a …

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3 Social Media Marketing Myths that Could Hurt Your Business

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Local Companies Must Avoid These Social Media Marketing Myths Scheduling Tools Are Prepared For Everything Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. …

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3 Facebook Contest Mistakes Local Businesses Must Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Avoiding the Most severe Facebook Contest Mistakes for Business The vast majority of small business owners have come around to the need for Facebook marketing. After all, it would seem almost unreasonable to not market on a site with 1.79 billion active monthly users. One strategy on the site that has proven beneficial time and again is that of hosting …

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Why Google is Still Effective for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

3 Reasons Google Should be Back in Your Advertising Mix Everybody Has One Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google …

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Content Marketing Can Be Exciting Even in Unexciting Industries

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Content Marketing Can Be Exciting Even in Unexciting Industries Sure a viral post that spreads across the country would be good, but this is just not exactly a necessity for local companies. This is why corporations should try to make their content as locally applicable as possible by building it around community happenings. Put in a Sense of Humor If …

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How the Twitter Character Update Makes Your Life Easier

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

The Advantages Twitter Character Update Gives Businesses By updating Twitter’s character policy, it has given small businesses a more effective marketing tool. And while those who do not use Twitter might not recognize the power of this update, the extra characters can mean the world when trying to send an effective message. Additional Area to Work With One complaint many …

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Increasing Loyalty Through Effective Social Media Customer Service

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Using Social Media to Improve Customer Service With Facebook and Twitter, you can create automated message replies via the website or some third-party apps. Some responses might not be harmful to your brand, but if a customer receives an inappropriate message in response, they may not be happy. For corporations that opt for automated replies, take the time to check …