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Are LinkedIn Showcase Pages Right for Your Business?

Posted by Rudy Labordus in Lead Generation 1 Comment

Why LinkedIn Showcase Pages Need to Be Part of Your Plan! Recently LinkedIn presented their latest innovation, which is LinkedIn Showcase Pages. Prior to running screaming into the night at the mere thought of yet another social media project you have to do, let’s examine what could be a really neat tool to add to your marketing arsenal. What are …

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How to Rock Your Email Subject Lines!

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How to Craft Winning Email Subject Lines I think we’re all now in agreement that not only is email marketing not dead in 2014, in many ways it’s a growing and vibrant channel for sales and lead generation. The latest email ROI figure is that for every $1 spent, over $43 is returned. Not bad! And what’s the best way …

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Link Building Evolved – Best Practices for 2014

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What’s Working Now for Link Building These days every other person you come across will tell you that doing website link building in order to enhance your search ranking is dead. While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still matter, as confirmed by the Google link spam monarch himself, Matt Cutts: …

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How to Rock with Social Media Advertising

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Getting Started with Social Media Ads Love the concept of utilizing social media in order to reach a huge pool of people, but are unsure the steps to making this happen? While setting up a social media presence that is vibrant and well-known takes some time and effort, reaching a huge number of highly targeted people on social media can be …

How to Convert More Visitors into Customers in 2014

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How to Convert More Visitors into Customers in 2014 We all know that it’s easier to sell to existing customers than to find lots of new ones, so it only makes sense to ensure we are doing the best job possible optimizing the sales funnel for conversions. This helps not only boost sales form existing traffic, but from any new …

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4 Tips for Acquiring New Customers

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4 Ways to Find New Customers Ask any business owner what they need most and it’s usually acquiring new customers and finding new leads. If left the same, any company will die a slow eventual death by attrition as clients normally move on. A constant pipeline filled with new leads is essential to the long-term survival of your business. Buyers are …

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Lower Your Bounce Rate by Engaging Your Visitors

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How to Keep Visitors from Leaving Your Site! You’ve just had a look at your Google Analytics and are a bit dismayed to find out that a majority of traffic to your site are leaving within a few seconds. This is what’s called your bounce rate, and if you have one that is around 50 percent, then you will want …