How to Convert More Visitors into Customers in 2014

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How to Convert More Visitors into Customers in 2014 We all know that it’s easier to sell to existing customers than to find lots of new ones, so it only makes sense to ensure we are doing the best job possible optimizing the sales funnel for conversions. This helps not only boost sales form existing traffic, but from any new …

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4 Tips for Acquiring New Customers

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4 Ways to Find New Customers Ask any business owner what they need most and it’s usually acquiring new customers and finding new leads. If left the same, any company will die a slow eventual death by attrition as clients normally move on. A constant pipeline filled with new leads is essential to the long-term survival of your business. Buyers are …

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Lower Your Bounce Rate by Engaging Your Visitors

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How to Keep Visitors from Leaving Your Site! You’ve just had a look at your Google Analytics and are a bit dismayed to find out that a majority of traffic to your site are leaving within a few seconds. This is what’s called your bounce rate, and if you have one that is around 50 percent, then you will want …

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How To Hook Your Customers For Life

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Get Fans for Life in 5 Easy Steps If you’re trying to find new ways to increase your revenues and hook your customers for life, then you need look no further than your current customer base!  Create a relationship with your customers! You’d be hard pressed to find a better way to market your company than through the words and actions …

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How to Benefit From the Recent Google Updates!

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So what does Google Updates mean for small business? While it’s always been shouted from the virtual rooftops that “Content is King“, a lot of us never really took Google Updates seriously. Until now that is. Since recent search engine algorithm updates in the last couple of years including Panda (and its subsequent offspring) Penguin as well as others, it’s …

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Great Ways To Use Humour In Advertising

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Humour in Advertising The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do”. Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a …

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Homepage sins that are costing you sales

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Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true on the subject of your website. There are lots of things that can send visitors screaming into cyberspace to escape these homepage sins grievous issues. Let‘s find out if some of these homepage sins sound familiar to you. 15 homepage …