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How to Keep Up with Your Social Media

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How to Keep Up with Your Social Media Okay, so you’ve got a couple social media accounts, and perhaps have even posted to them once or twice. So where is this rush of traffic and benefit you were expecting to reap? The truth is that unless you are making regular posts and sharing content, along with engaging with your followers …

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Understanding the Recent Local Search Ranking Factors

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How to Know What Local Search Ranking Factors You Need to Worry About Every year the folks over at Moz come out with what has become the authoritative annual report on local search ranking factors. They poll experts from the field and put together an easy to see and comprehend report that details the empirical evidence of how Google is …

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Should You Use Paid Search with Organic SEO?

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Why You Should Use Paid Search with Organic SEO If you’ve ever seen the Broadway musical “Oklahoma”, you might recall a song entitled “The Farmer and the Cowman Should Be Friends.” This can also be said for organic SEO and paid search, as the same regions of the page that are being sought after by each one of these can …

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What Components to Test On Your Landing Pages

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Which Landing Pages Elements to Test and Why We know we need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what landing pages elements to test, but also how to go about it. Testing is far and away the most effective way to help improve conversions, which …

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What to Think about Backlinks in 2015

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What to Think about Backlinks in 2015 Over the last few years Google has been on a tear trying to clean up their search engine results, and as part of that cleanup, backlinks are getting far more scrutiny than previously. For most, understanding what Google wants with respect to backlinks is a perplexing enterprise, and one fraught with dire missteps …

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How to Optimize Images for Your Web Pages

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A Quick Look at How to Optimize your Web Images When was the last time you thought to optimize images for your web pages? That’s what I thought. However, flippancy aside, leaving them un-optimized can significantly hurt your site in a number of ways. It could have a definite impact on your site’s SEO performance, as well as the benefits …

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7 Copywriting Tips to Put Your Content Above the Rest

Posted by Rudy Labordus in Lead Generation 1 Comment

See How to Make Copywriting Work Harder for You Copy makes the Web go round, and great copy will take you from seldom read and acted upon to rock star status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards terrific content that readers share can make your content marketing dreams come …

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How to Optimize Your Blog Posts for SEO

Posted by Rudy Labordus in Lead Generation 1 Comment

Optimizing Your Blog Posts for the Search Engines If you want your posts to be read by anybody other than your mom, it’s incumbent upon you to optimize your blog posts to ensure that you give your content the best chance possible at getting ranked in the search engines. The fact is that optimizing your blog posts will help them …

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Creating a Highly Converting Landing Page

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Creating a Highly Converting Landing Page Making an highly converting landing page is no longer a task for the dark arts of the web designers. Nowadays using one of the easy available landing page creators, that happen to be drop dead easy to use, you could have a professional-looking page done in a matter of minutes. But building a highly …

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Need a Lead Magnet to Attract More Subscribers?

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Want to Create a Lead Magnet that Gets Results? You’ve heard about it anytime anyone mentions getting subscribers to your email list. But perhaps you were never quite clear on how and what was required to build a lead magnet that will send people scrambling to get on your lists. Let’s fix that right now. What lead magnets are and …