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Online Coupons Still Rule with Business

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Online Coupons Still Rule with Business We sincerely hope you haven’t made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix, because you could be making a costly mistake! The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. …

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5 Ways to Sink Your Site with Bad SEO Mistakes

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Check Out These 5 Ways to Shoot Your SEO in the Footer! Performing SEO can be complicated business, and the effects what you or someone that you hire does may have lasting and profound impact for your pages. Whether do it yourself or hire your SEO out, you have to be aware of what not only just doesn’t work, but …

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Why and How You Need to be Using Paid Promotion on your Content

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How to Use Paid Promotion to Get Your Content Noticed It seems like it’s becoming harder and harder to get your content noticed, much less acted upon. It was bound to happen as increasing numbers of marketers embrace content marketing. So what’s the current best practice to get your voice heard above the others vying for attention? One way people …

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7 Great Conversion Tips that Will Make You More Money in 2015

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Use These 7 Conversion Tips to Make More Sales in 2015 Everyone wants better conversions. It’s a necessity to stay in business, so the science of conversion optimization is taking on more and more importance. Even the smallest variation can increase or decrease conversions, so you’ll want to get very good at this! There are endless ways to help you …

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How to Create Content That Drives Traffic

Posted by Rudy Labordus in Lead Generation 1 Comment

Creating Content that Drives Traffic to Your Site You may have believed that you had content marketing covered when you’ve managed to post more than once a week to your site or blog. The fact is, if you would like it to actually bring the awesome results you keep hearing about, it’s a bit more involved than that. The solution …

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How to Keep Up with Your Social Media

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How to Keep Up with Your Social Media Okay, so you’ve got a couple social media accounts, and perhaps have even posted to them once or twice. So where is this rush of traffic and benefit you were expecting to reap? The truth is that unless you are making regular posts and sharing content, along with engaging with your followers …

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Understanding the Recent Local Search Ranking Factors

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How to Know What Local Search Ranking Factors You Need to Worry About Every year the folks over at Moz come out with what has become the authoritative annual report on local search ranking factors. They poll experts from the field and put together an easy to see and comprehend report that details the empirical evidence of how Google is …

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Should You Use Paid Search with Organic SEO?

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Why You Should Use Paid Search with Organic SEO If you’ve ever seen the Broadway musical “Oklahoma”, you might recall a song entitled “The Farmer and the Cowman Should Be Friends.” This can also be said for organic SEO and paid search, as the same regions of the page that are being sought after by each one of these can …

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What Components to Test On Your Landing Pages

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Which Landing Pages Elements to Test and Why We know we need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what landing pages elements to test, but also how to go about it. Testing is far and away the most effective way to help improve conversions, which …

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What to Think about Backlinks in 2015

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What to Think about Backlinks in 2015 Over the last few years Google has been on a tear trying to clean up their search engine results, and as part of that cleanup, backlinks are getting far more scrutiny than previously. For most, understanding what Google wants with respect to backlinks is a perplexing enterprise, and one fraught with dire missteps …