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Using Infographics to attract leads for your Small Business

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Using Infographics to attract leads for your Small Business One of the hottest innovations to hit the online marketing world is the use of infographics to aid in lead generation. Providing an engaging infographic that provides terrific value for an information-starved crowd is one of the best ways to bring in loads of visitors, backlinks and social sharing to your …

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Why are visitors bailing on your site?

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Why are visitors bailing on your site and what to do about it When majority of your visitors leave your site within 10-12 seconds, it’s imperative for us to ensure that we’re not doing anything that would encourage this kind of bad behavior. Many times it could be things beyond our control. Other times, there are definite no-no’s that cause …

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7 Local SEO mistakes that are easy to make

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How can we prevent our local search rankings drop out of sight We are busy with our local businesses, and it can be all too easy to make local SEO mistakes and have our local search rankings drop. Few small business owners can afford the luxury of having a full-time SEO expert, so we are left to carry on, hoping …

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Is Your Mobile Site Working as It Should?

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Is Your Mobile Site Working as It Should? Today’s world is definitely more mobile than ever, and while it’s true that 67 percent of mobile users who land on a mobile optimized site are more likely to convert, it’s also true that nearly as many — 61 percent — of those who land on a site not optimized for mobile …

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How to Cut Your Shopping Cart Abandonment Rates

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How to Cut Your Shopping Cart Abandonment Rates What happens 67.89 percent of the time someone gets to your shopping cart? They leave without purchasing, that’s what! Yep. They simply exit before the virtual ink is even dry. So, why is this number so high? Reasons given for shopping cart abandonment In a study done by Statista, there are a …

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Repurposing your Content for Links and Traffic

Posted by Rudy Labordus in Lead Generation

How to Turn One Piece of Content into Eight! Creating killer content isn’t easy. That’s why smart marketers work to make the most from what they’ve produced by repurposing their content, creating a life far beyond the original post or publication. This is much like what is known as content syndication, but the difference is that the mediums change. We’ve …

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Are LinkedIn Showcase Pages Right for Your Business?

Posted by Rudy Labordus in Lead Generation 1 Comment

Why LinkedIn Showcase Pages Need to Be Part of Your Plan! Recently LinkedIn presented their latest innovation, which is LinkedIn Showcase Pages. Prior to running screaming into the night at the mere thought of yet another social media project you have to do, let’s examine what could be a really neat tool to add to your marketing arsenal. What are …

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How to Rock Your Email Subject Lines!

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How to Craft Winning Email Subject Lines I think we’re all now in agreement that not only is email marketing not dead in 2014, in many ways it’s a growing and vibrant channel for sales and lead generation. The latest email ROI figure is that for every $1 spent, over $43 is returned. Not bad! And what’s the best way …

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Link Building Evolved – Best Practices for 2014

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What’s Working Now for Link Building These days every other person you come across will tell you that doing website link building in order to enhance your search ranking is dead. While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still matter, as confirmed by the Google link spam monarch himself, Matt Cutts: …

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How to Rock with Social Media Advertising

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Getting Started with Social Media Ads Love the concept of utilizing social media in order to reach a huge pool of people, but are unsure the steps to making this happen? While setting up a social media presence that is vibrant and well-known takes some time and effort, reaching a huge number of highly targeted people on social media can be …