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3 Offline Marketing Mistakes Local Businesses Keep Making

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …

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Business Cards Remain an Important Marketing Tool | Business Card

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …

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3 Quick Ways to Get User-Generated Content for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …

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3 Benefits of Having Writing an eBook for Your Company

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …

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Have a Few Extra Minutes? Use these DIY Marketing Tips

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …

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Does My Business Need a Social Media Manager?

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3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …

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3 Tweaks to Improve Local Business Email Marketing

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How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …

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Sales Copywriting or Effective Copywriting?  

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“Sales copy” is not a dirty word – you just need to think of it more as effective copywriting! For some reason whenever I ask new writers to write some ‘sales copy’ they get all nervous and say they can’t write like that.  Maybe they think I want them to write in some kind of foreign language they’ve never written …