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3 Webinar Mistakes That Can Ruin Your Marketing

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Making a Webinar for Marketing? Avoid These Mistakes If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few …

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3 Trade Show Mistakes Local Business Owners Must Avoid

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Promoting Your Company at a Trade Show? Avoid These Mistakes In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must be avoided at all cost. …

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How to Snag Speaking Engagements for Marketing

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Getting Booked at Speaking Engagements for Marketing to Grow Your Business Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as …

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3 Quick Ways Businesses Can Improve Content Marketing

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Want to Improve Your Content Marketing? Follow These 3 Steps If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your …

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3 Offline Marketing Tips that Help Businesses Succeed

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Offline Marketing isn’t Dead: Tips to Help You Succeed We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent. With …

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How to Market When There’s No Time for Marketing

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Marketing Tips for Those with No Time to Market It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time …

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Why It’s Important to Spy on Your Competitors

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Should Businesses Spy on Their Competition? Definitely. While many local businesses are worried about taking on the “big dogs” in their industries, it’s really the smaller businesses that can do them harm. With over 28 million small businesses in America, the real competition is on Main Street – not Wall Street. If you’re marketing is better, though, you’ll usually come …

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3 Influencer Marketing Myths You Must Ignore

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Influencer Marketing Myths Dispelled Influencer marketing has become a big deal recently. Utilizing trusted sources in the industry to advertise your product can take your promotional efforts to the next level. In fact, one study showed that every $1 invested in influencer marketing results in a $6.50 return on investment. Of course, this is only the case if you avoid …

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3 Marketing Lessons Chess Can Teach Us

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Checkmate: The Marketing Lessons Learned from Chess Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t work for every business in every situation. Instead of specific strategies, learning basic …