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Local Business Marketing Tips for Social Media Engagement

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How Local Businesses Can Increase Social Media Engagement Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of course, this type of promotion only works if people do get involved, …

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3 Hulu Marketing Lessons Local Businesses Should Use

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What Hulu Can Teach Local Businesses About Marketing As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of Hulu marketing lessons to learn. Here are …

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Content Marketing Trends that will Make 2018 Great

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These Content Marketing Trends Can Make 2018 Successful While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of …

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Memorize these Marketing Tips from Toy Story Right Now

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Marketing Lessons Right Out of Toy Story There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually …

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3 Tips for a Successful Trade Show Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Local Businesses and the Art of Trade Show Marketing Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only …

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3 Customer Loyalty Strategies You Should Be Using

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

These Customer Loyalty Strategies Keep Working Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty …

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3 Marketing Lessons Learned from Doomsday Preppers

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What Doomsday Preppers Can Teach Us About Marketing Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” in fact, drew 4 million viewers for its premiere. With this currently …

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3 Ways Local Businesses Market at Community Events

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How Local Businesses Can Market at Community Events People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a …

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3 Offline Marketing Mistakes Local Businesses Keep Making

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These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …

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Business Cards Remain an Important Marketing Tool

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Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …