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An E-Newsletter – Your own inbox magazine!

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Many businesses are under the impression that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape. Even though the e-newsletter has existed quite a long time, it is still a very important tool that you would do well to employ. …

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Want to Learn the Secret to Successful Facebook Ads?

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Utilizing Facebook ads generally is one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for many other purposes for your website. A Facebook Ad campaign is a breeze to get going, has great demographic targeting tools, and can be up in minutes. One thing to understand is that the key to receiving …

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5 Potent Online Reputation Management Strategies You Can Count On

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product …

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SMBs – Smitten with Content Marketing (for good reason..)

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Content Marketing – Where It’s at in 2013 The buzz for 2013 has centered on the need for content marketing to be a crucial aspect in your online marketing efforts moving forward. This might be a term you’ve heard yet not know precisely what it means. Content marketing is the practice of creating, collecting, and publishing fresh content for your …

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Homepage sins that are costing you sales

Posted by Rudy Labordus in Lead Generation Leave a Comment

Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true on the subject of your website. There are lots of things that can send visitors screaming into cyberspace to escape these homepage sins grievous issues. Let‘s find out if some of these homepage sins sound familiar to you. 15 homepage …

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Get More Client Referrals

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Want more client referrals? Here’s how! Everyone is on the lookout for tips to get more client referrals for their business. However, as stated by GrowThink.com some 58.6% of us don’t even ask for them! Customer referrals aren’t something that appears just by wishing it so, but instead is the result of a definite, focused and consistently used system. Listed …

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Infographics

Posted by Rudy Labordus in Marketing Tools 1 Comment

How to get infographics created for your business So should you use infographics in your business? Infographics have become extremely popular, no doubt because all of us seem to need pictures to process anything these days instead of the written word. So Al Gore invented infographics (purely conjecture) to help us tell our stories. And help they do! According to …

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Customer Survey

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Don’t Be the Last to Know: The Case for Customer Surveys Learning what your clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it just make sense to locate any problem areas or holes in your customer service that you’re unaware of? The best way to obtain this type of info is to just …