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Search Engine Optimisation – Where does it fit within your business?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

SEO describes the strategic approach used to boost your organic search ranking in Google. Sounds simple enough. But with the ever-changing e-commerce landscape, it’s becoming increasingly difficult to understand how SEO fits within your business. Is it about marketing? Social media? Content? PR? It’s vital to understand how SEO should be integrated in your business. Brennan Lukav from OnlySEO, explains …

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Instagram Marketing

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Sold Any Sheep Using Instagram Marketing Lately? Who does Instagram Marketing? We’ve all witnessed as Instagram has become the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that’s not likely to slow anytime soon. What’s been intriguing to notice however is how innovative marketers are starting to use the platform …

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Great Ways To Use Humour In Advertising

Posted by Rudy Labordus in Lead Generation Leave a Comment

Humour in Advertising The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do”. Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a …

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Email Marketing Application

Posted by Rudy Labordus in Marketing Tools Leave a Comment

How to Choose an Email Marketing Application Knowing which email marketing application to get is a large part of your business foundation. You should employ a service that will not only deliver your emails promptly and dependably, but will offer the tools required for you to analyze, track and effectively market to your lists. You’ll want to make sure your …

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How to Be Proactive with Bad Reviews Online

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Bad Reviews – How to Deal with Them Quickly and Effectively Everyone has an opinion, and regrettably as a small business owner some of these opinions could cause your business a good deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Neglect to do so, and you might find people deserting you in …

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Local Mobile

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Local Mobile Feature – Foursquare Looks to Monetize with GEO-Targeted Ads Mashable reports that Foursquare is courting small business in a brand new way, letting large advertisers advertise themselves on a platform meant to let small businesses do exactly the same thing. These listings show each time a customer appears close to a business’ location. Small businesses were already able …

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Video Marketing Ideas

Posted by Rudy Labordus in Video Marketing Leave a Comment

Video Marketing Ideas – Here’s A Terrific Way to Create Short Sharable Videos. If you haven’t got any video marketing ideas, check out Vine videos for your small business. It’s likely you already have everything you need to get this done right in your pocket. By using the Vine app on your smartphone, you can create and upload these short, …

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Confused About Google+?

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What the Real Deal About Google+? Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may even be asking yourself if Google+ is or ever will be a viable tool for your business. You’re not alone because many are still divided as to whether to …

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Local Marketing

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5 Useful Tips to Power Up Your Local Marketing Business is going ever more local and local marketing is getting more important every day. It’s a fact. You know it yourself because you rarely head out of the house anymore not equipped with your smartphone, ready and able to find whatever your pleasure while you’re on the go. Without a …

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Local Reputation Management

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New Study Shows that Reputation Management is on the rise. Reputation Management is critical to business.  UPDATE 14th July 2014: Updated 2014 version released last week: One great stat is that “88% of consumers say they trust online reviews as much as personal recommendations” (vs. 79% in 2013). Myles Anderson of BrightLocal recently released the 2013 Local Consumer Review Survey …