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How to Figure Out Your Social Media Demographic

Posted by Rudy Labordus in Marketing Tools 2 Comments

Why Should You Know Your Social Media Demographic? Knowing your social media demographic or who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business …

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Optimizing Your Facebook Page for Mobile Devices

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Optimizing Your Facebook Page for Mobile Devices You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give optimizing your Facebook page  some thought, since millions of people are interacting with Facebook …

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How to Benefit From the Recent Google Updates!

Posted by Rudy Labordus in Lead Generation Leave a Comment

So what does Google Updates mean for small business? While it’s always been shouted from the virtual rooftops that “Content is King“, a lot of us never really took Google Updates seriously. Until now that is. Since recent search engine algorithm updates in the last couple of years including Panda (and its subsequent offspring) Penguin as well as others, it’s …

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How to Use Google Analytics in Your Small Business

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Use Google Analytics to Get Actionable Intel for Your Small Business Many of us understand that using Google Analytics to learn how our marketing efforts are doing can be a key to unleashing future success. However many people are overwhelmed by the sheer volume of the data facing them. You need to begin with answering the right questions: what are …

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Search Engine Optimisation – Where does it fit within your business?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

SEO describes the strategic approach used to boost your organic search ranking in Google. Sounds simple enough. But with the ever-changing e-commerce landscape, it’s becoming increasingly difficult to understand how SEO fits within your business. Is it about marketing? Social media? Content? PR? It’s vital to understand how SEO should be integrated in your business. Brennan Lukav from OnlySEO, explains …

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Instagram Marketing

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Sold Any Sheep Using Instagram Marketing Lately? Who does Instagram Marketing? We’ve all witnessed as Instagram has become the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that’s not likely to slow anytime soon. What’s been intriguing to notice however is how innovative marketers are starting to use the platform …

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Great Ways To Use Humour In Advertising

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Humour in Advertising The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do”. Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a …

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Email Marketing Application

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How to Choose an Email Marketing Application Knowing which email marketing application to get is a large part of your business foundation. You should employ a service that will not only deliver your emails promptly and dependably, but will offer the tools required for you to analyze, track and effectively market to your lists. You’ll want to make sure your …

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How to Be Proactive with Bad Reviews Online

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Bad Reviews – How to Deal with Them Quickly and Effectively Everyone has an opinion, and regrettably as a small business owner some of these opinions could cause your business a good deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Neglect to do so, and you might find people deserting you in …