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Online Reputation Management Begins at Home!

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Why You Desperately Need a Company Blog! When your online reputation can take a debilitating hit within seconds, you must have a plan to make sure you not only can deal with it, but overcome any damage that’s been done, deserved or not. This is the substance of online reputation management. What can you do in order to actively safeguard …

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Make Sure Your Emails Get Read in Gmail’s New Promotions Tab

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How to Deal with Gmail’s Tabbed Inbox & Make Sure Your Messages Get Read Unless you’ve taken an email vacation, you’ve surely heard that Google has changed their Gmail Inbox, creating three default tabs that are Primary, Social and Promotional. These are pretty self-explanatory, but the resulting uproar from marketers crying, “The sky is falling” was heard from virtual coast …

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How to Figure Out Your Social Media Demographic

Posted by Rudy Labordus in Marketing Tools 2 Comments

Why Should You Know Your Social Media Demographic? Knowing your social media demographic or who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business …

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Optimizing Your Facebook Page for Mobile Devices

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Optimizing Your Facebook Page for Mobile Devices You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give optimizing your Facebook page  some thought, since millions of people are interacting with Facebook …

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How to Benefit From the Recent Google Updates!

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So what does Google Updates mean for small business? While it’s always been shouted from the virtual rooftops that “Content is King“, a lot of us never really took Google Updates seriously. Until now that is. Since recent search engine algorithm updates in the last couple of years including Panda (and its subsequent offspring) Penguin as well as others, it’s …

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How to Use Google Analytics in Your Small Business

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Use Google Analytics to Get Actionable Intel for Your Small Business Many of us understand that using Google Analytics to learn how our marketing efforts are doing can be a key to unleashing future success. However many people are overwhelmed by the sheer volume of the data facing them. You need to begin with answering the right questions: what are …