Which Landing Pages Elements to Test and Why We know we need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what landing pages elements to test, but also how to go about it. Testing is far and away the most effective way to help improve conversions, which …
What to Think about Backlinks in 2015
What to Think about Backlinks in 2015 Over the last few years Google has been on a tear trying to clean up their search engine results, and as part of that cleanup, backlinks are getting far more scrutiny than previously. For most, understanding what Google wants with respect to backlinks is a perplexing enterprise, and one fraught with dire missteps …
How to Optimize Images for Your Web Pages
A Quick Look at How to Optimize your Web Images When was the last time you thought to optimize images for your web pages? That’s what I thought. However, flippancy aside, leaving them un-optimized can significantly hurt your site in a number of ways. It could have a definite impact on your site’s SEO performance, as well as the benefits …
It’s Time to Create a Winning Video Marketing Strategy for Your Small Business
Great Tips for Establishing a Video Marketing Strategy If you are intent on making video marketing online a part of your strategy, then it goes without saying that you need a plan to help make this work the way it should. It’s well-known now that the average internet user watches 206 videos per month, and even more important, videos are …
Got a Negative Review? Here’s How to Turn That Into a Positive
See How to Make a Negative Review a Positive Now and then all businesses run up against the specter of a negative review or two. It’s only natural that not everyone will be happy 100 percent of the time. Of course that’s what we shoot for, but the fact is that at some point you’re going to have to deal …
5 Reasons People Decide to Buy Online
See these 5 Reasons Why People Buy Online If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more. You might think that the reasons people buy online are the same; predominantly …
Exactly How are Small Businesses Using Social Media?
Check Out How Small Businesses are Utilizing Social Media Everyone understands now that social media, while once considered a massive time waster, has evolved into a powerful and quick solution for getting new leads and sales into your small business. What hasn’t yet become clear are the ways small businesses are using social media. Considering that there are many avenues …
How to Manage your Local Business Listings
How to Manage your Local Business Listings Managing your local business listings can be a pain if you don’t have a plan. There are many moving parts, and even a relatively small error can result in problems that can cost you in a rather expensive way. In some ways managing your local busines listings is more work than a site …
Get a Handle on Managing all Your Visual Content Assets
Get a Handle on Managing all Your Visual Content Assets If your business is like many others these days, chances are you are creating visual content at a mind-blowing rate. The question that will soon arise, if it hasn’t already, is how to manage these visual assets? Assets they are, good for use in the future and as part of …
How to Know What Google Uses to Determine your Web Page Ranking
Check Out How Google Uses Keywords to Determine Your Web Page Ranking There are a LOT of factors that go into determining where your Google ranking is, at last count over 200 and climbing. And mind you, this is only a guess, using the available empirical evidence SEO’s and webmasters have been able to divine from looking intently behind the …
