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4 Tips for Acquiring New Customers

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4 Ways to Find New Customers Ask any business owner what they need most and it’s usually acquiring new customers and finding new leads. If left the same, any company will die a slow eventual death by attrition as clients normally move on. A constant pipeline filled with new leads is essential to the long-term survival of your business. Buyers are …

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Why Yelp Still Matters

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Reasons Why Yelp Is Still a Must for Small Business You may very well be of the opinion that Yelp is now old school, and it’s not significant anymore. You’d be wrong. Yelp is still not only relevant but also essential for small business in this day and age of instant social signals spreading your reputation around the Web. To …

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Lower Your Bounce Rate by Engaging Your Visitors

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How to Keep Visitors from Leaving Your Site! You’ve just had a look at your Google Analytics and are a bit dismayed to find out that a majority of traffic to your site are leaving within a few seconds. This is what’s called your bounce rate, and if you have one that is around 50 percent, then you will want …

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5 Ways to Create a Killer e-Newsletter

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Think an e-newsletter is passe and uninteresting? You might want to take another look. Done right, an e-newsletter remains one of the best ways to engage followers directly, one to one. Additionally, an e-newsletter benefits greatly from its relationship with email, in that it is eminently trackable, conversational, and shareable via social media as well as video. Now that we …

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Why YouTube is a Smart Move for Your Business

Posted by Rudy Labordus in Video Marketing Leave a Comment

Why YouTube is a Smart Move for Your Business YouTube is now the second largest search engine worldwide, and by far the most flexible. You can embed YouTube videos easily and quickly nearly anywhere, and multiply your marketing efforts with ease. Furthermore, utilizing YouTube marketing in your business is an incredibly cost-effective way to drive traffic and sales. You’ve heard …

Clickable Facebook Mobile App Ads – Easy Money!

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How New Calls to Action in Facebook Mobile App Ads Will Help Your Business When Facebook Mobile App Ads was introduced last year, the aim was to drive installs for companies. Mission succeeded. More than 145 million installs from the Google Play and Apple App stores. Now comes the 2nd, and potentially far more exciting phase of this app. With …

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Ways On Handling Customers Who Get Mean On Social Media

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How to handle customers who get mean on social media? No doubt you’ve seen examples of unsatisfied customers and business owners going at one another tooth and nail online. If you haven’t here’s a perfect example of how to sink your own ship! Having the haters come after you is no picnic, but shredding you or your brand’s reputation because …

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How To Hook Your Customers For Life

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Get Fans for Life in 5 Easy Steps If you’re trying to find new ways to increase your revenues and hook your customers for life, then you need look no further than your current customer base!  Create a relationship with your customers! You’d be hard pressed to find a better way to market your company than through the words and actions …

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Let SEO PowerSuite Enhance Your Business Website

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SEO PowerSuite is a great suite of tools to help you fine tune your website. With so many businesses looking to get a leg up on the competition when it comes to search engine rankings and website traffic, I knew I needed an all-in-one approach to building my business online. Luckily, I found SEO PowerSuite and it turned out to …

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Marketing Automation Software

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Is Marketing Automation Software Right for Your Business? A common mistake many people make is thinking that marketing automation software is essentially a tool for email marketing. While it’s factual that its origins are form there, the truth is what we’re referring to is a totally different sort of creature. Marketing automation software is defined by Wikipedia.  Marketing automation refers …