View Post

Local Reputation Management

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

New Study Shows that Reputation Management is on the rise. Reputation Management is critical to business.  UPDATE 14th July 2014: Updated 2014 version released last week: One great stat is that “88% of consumers say they trust online reviews as much as personal recommendations” (vs. 79% in 2013). Myles Anderson of BrightLocal recently released the 2013 Local Consumer Review Survey …

View Post

4 Inspirations to Unleash Your Blogging Mojo

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Here’s something I know a lot of bloggers can relate to: 1st phase: You’re very excited about your new blog. You have a gazillion ideas with theme, design, blog titles, and even Twitter shares about your post; you are brimming with hope for your personal website. 2nd phase: The excitement starts to dwindle as you gradually lose hope that you’re …

View Post

How Little SEO Can Your Business Get Away With?

Posted by Rudy Labordus in Marketing Strategies 1 Comment

What SEO Should Startups Make Sure They Do? One of the biggest mistakes that a startup website can make is to totally ignore SEO from the beginning. It is definitely a huge task to attempt, especially if you’re novices at online marketing, but we know it’s an effort worth making, even at a minimal level. The key reason why is …

View Post

4 Ways To Write Persuasive Content

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

If you want to sell anything to anyone on the web then it is vital that you figure out how to write persuasive content. Not tough you say? Perhaps until you’ve tried it once or twice. You then begin to realise why top copywriters get paid a lot of money. You don’t need to give up just yet, however. There …

View Post

How to Find a good Domain Name

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Selecting a great domain name is probably one of the most important, and often times hardest steps in getting your web presence established. But fret not!  There’s heaps of tools out there that can help you check available domains and suggest options and similar names that relate to your search. This article gives you 12 great web tools that lend you …

View Post

What is SoLoMo and Why Do I Need It?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

If you haven’t yet incorporated the concept of SoLoMo, (social, local, mobile) it’s high time to get connected and realize exactly how and why this is a most important direction for your small business to embrace. So what is SoLoMo and why do you need it? The melding of these three distinct technologies was bound to happen. As mobile devices …

View Post

What are # Hashtags?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Anyone Know the Right Way to Use # Hashtags? If you’re like many new to social media marketing, and particularly Twitter, you might not have a keen understanding of exactly what a # hashtag even is. Let’s clear that up from the get-go. A hashtag is a convention used on Twitter, (though it may be used in other social media …

View Post

Small Business Innovation

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Small business innovation – Some basics While on the surface it would make perfect sense that the smaller, more agile entrepreneurial companies amongst us would be the most innovative. You would think this would be true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses do not have the …

View Post

5 Common Social Media Mistakes and How to Avoid Them

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Social media marketing for your small business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and hard to get over. While some 74 percent of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media, in contrast to another 83 percent have abandoned …