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Mobile Marketing – Where to Begin?

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How to Come with a Winning Mobile Strategy You know you need to adopt mobile marketing as an crucial component of your online business, but somehow just can’t wrap your head around how to get started. Everybody you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes can tell that the time to begin …

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5 Ways Online Marketing Rocks in 2014

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Online Marketing Trends for 2014 What we have here are five trends in online marketing that will dominate in 2014. A few of have been emerging for a few years, while others are very fresh. Discover how many of these you can work into your company’s marketing plan this year. 5 Trends in online marketing that will dominate in 2014 Content …

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How to Rate Your Suppliers and Shippers

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How to Rate Your Suppliers and Shippers These days business is more a collaboration than ever before.  In a competitive business environment where speed is prized, understanding your needs and those of your suppliers and vendors is essential for a fruitful business relationship to go forward. So how to gauge this? You must have a system in place that focuses …

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3 Ways to Make Your LinkedIn Profile More Marketable

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3 Ways to Make Your LinkedIn Profile More Marketable If you haven’t done any marketing with your LinkedIn profile, it’s time for you to learn how this can truly help you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and …

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4 Tips for Acquiring New Customers

Posted by Rudy Labordus in Lead Generation Leave a Comment

4 Ways to Find New Customers Ask any business owner what they need most and it’s usually acquiring new customers and finding new leads. If left the same, any company will die a slow eventual death by attrition as clients normally move on. A constant pipeline filled with new leads is essential to the long-term survival of your business. Buyers are …

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Why Yelp Still Matters

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Reasons Why Yelp Is Still a Must for Small Business You may very well be of the opinion that Yelp is now old school, and it’s not significant anymore. You’d be wrong. Yelp is still not only relevant but also essential for small business in this day and age of instant social signals spreading your reputation around the Web. To …

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Lower Your Bounce Rate by Engaging Your Visitors

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How to Keep Visitors from Leaving Your Site! You’ve just had a look at your Google Analytics and are a bit dismayed to find out that a majority of traffic to your site are leaving within a few seconds. This is what’s called your bounce rate, and if you have one that is around 50 percent, then you will want …

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5 Ways to Create a Killer e-Newsletter

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Think an e-newsletter is passe and uninteresting? You might want to take another look. Done right, an e-newsletter remains one of the best ways to engage followers directly, one to one. Additionally, an e-newsletter benefits greatly from its relationship with email, in that it is eminently trackable, conversational, and shareable via social media as well as video. Now that we …

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Why YouTube is a Smart Move for Your Business

Posted by Rudy Labordus in Video Marketing Leave a Comment

Why YouTube is a Smart Move for Your Business YouTube is now the second largest search engine worldwide, and by far the most flexible. You can embed YouTube videos easily and quickly nearly anywhere, and multiply your marketing efforts with ease. Furthermore, utilizing YouTube marketing in your business is an incredibly cost-effective way to drive traffic and sales. You’ve heard …