Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …
3 Quick Ways to Get User-Generated Content for Marketing
How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …
3 Benefits of Having Writing an eBook for Your Company
Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …
3 Email Marketing Myths to Ignore at all Costs
Email Marketing Myths that Destroy Promotional Strategies Whether local business owners know it or not, email marketing is still a powerful force. Of course, this is only the case if it’s utilized properly, and one of the quickest ways to fail in this endeavor is by not knowing the email marketing myths to avoid. Keep in mind that 80 percent …
3 Marketing Strategies That Never Go Out of Style
Classics Never Go Out of Style: Marketing Strategies that Still Work Technology has evolved in leaps and bounds over the last few decades. Even with all of this advancement, though, the old adage of a true classic never going out of style still holds true. While most people might think of music and cars when they hear this, it also applies …
Have a Few Extra Minutes? Use these DIY Marketing Tips
3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …
Best Looking Guy In Perth
This is just another tongue-in-cheek bit of fun as a follow up to an SEO test I ran 2 years ago. Back then I ran a test to see how long it would take to appear on page 1 in Google for “hazelnut coffee expert“. At the time, that little test ended with 7 out of the first 10 spots …
Does My Business Need a Social Media Manager?
3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …
3 Tweaks to Improve Local Business Email Marketing
How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …
Sales Copywriting or Effective Copywriting?
“Sales copy” is not a dirty word – you just need to think of it more as effective copywriting! For some reason whenever I ask new writers to write some ‘sales copy’ they get all nervous and say they can’t write like that. Maybe they think I want them to write in some kind of foreign language they’ve never written …
