View Post

Using Social Media Marketing to Increase Your Sales

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Using Social Media Marketing to Improve Your Sales The goal of every marketing and advertising endeavor is to boost revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, there are a few methods that can directly garner more sales rather than indirectly getting people more …

View Post

How You Can Make Your Business Tweets Sound More Human

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

How Owners Can Make Business Tweets Sound More Human in Their Twitter Feed Halt Overselling It is sensible that a business owner would want to promote their product at every chance that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Spend some time to provide tips, interesting content, …

View Post

3 Local Business Marketing Tips You Likely Never Considered

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

3 Advertising Points Most Local Businesses Aren’t Even Using Articles on local business marketing tips and advertising advice are a dime a dozen online. Simply looking towards the top few search results, for example, showcases that the same guidelines were recycled by 20 different organizations seeking higher click-through rates. Obviously, dozens of rivals copying the same article usually means vital …

View Post

Is It Ever Okay for Local Businesses to Use Content Gating?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

3 Times Content Gating Is Acceptable for Local Businesses When Content Much More In-Depth It isn’t usually smart to content gate basic items like blogs and articles. This is especially the case if you want your enterprise to be viewed as a thought leader or you want to improve your social media following. Some content, though, is suitable to put …

View Post

How Local Businesses Can Compete in the SEO World

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 SEO Tricks for Local Businesses to Compete in the SEO World with Large Companies Opt for Long Tail Keywords There are basic keywords that certainly fit into your sector. Unfortunately, it is difficult to compete with the big names on these search terms. Instead, center on creating long tail keywords that people are likely to search for. A swimming pool …

View Post

Why Businesses Should Be Using User-Generated Content

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Why Companies Should Be Using User-Generated Content It is a full-time job for local business owners to generate content for social media and their other websites. By using user-generated content (UGC), though, they may have a moment to rest. UGC is content developed by users and can come in the form of images, reviews, posts to social media and a …

View Post

3 Social Media Marketing Myths that Could Hurt Your Business

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Local Companies Must Avoid These Social Media Marketing Myths Scheduling Tools Are Prepared For Everything Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. …

View Post

3 Facebook Contest Mistakes Local Businesses Must Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Avoiding the Most severe Facebook Contest Mistakes for Business The vast majority of small business owners have come around to the need for Facebook marketing. After all, it would seem almost unreasonable to not market on a site with 1.79 billion active monthly users. One strategy on the site that has proven beneficial time and again is that of hosting …

View Post

Why Google is Still Effective for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

3 Reasons Google Should be Back in Your Advertising Mix Everybody Has One Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google …