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3 Tips for a Successful Trade Show Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Local Businesses and the Art of Trade Show Marketing Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only …

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3 Customer Loyalty Strategies You Should Be Using

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

These Customer Loyalty Strategies Keep Working Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty …

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3 Marketing Lessons Learned from Doomsday Preppers

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What Doomsday Preppers Can Teach Us About Marketing Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” in fact, drew 4 million viewers for its premiere. With this currently …

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3 Ways Local Businesses Market at Community Events

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How Local Businesses Can Market at Community Events People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a …

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3 Offline Marketing Mistakes Local Businesses Keep Making

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These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …

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Business Cards Remain an Important Marketing Tool

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …

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3 Quick Ways to Get User-Generated Content for Marketing

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How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …

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3 Benefits of Having Writing an eBook for Your Company

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Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …