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Why Is Emoji Marketing a Real Thing?

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Can Emoji Marketing Really Be Effective? If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It …

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3 Offline Marketing Tactics Local Businesses Should Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Avoid these Annoying Offline Marketing Tactics at all Costs There’s no doubt that marketing is an essential aspect to any company’s success, and while we do live in a digital world, offline marketing is still important. From guerilla tactics to attending trade shows, these non-digital methods can really pay off. Of course, there’s a right and wrong way to do …

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3 Local Marketing Benefits You May Have Missed

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The Local Marketing Benefits You Don’t Already Know Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but …

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3 Online Marketing Tactics That Are Annoying Your Customers

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Using These Online Marketing Tactics? Then Your Customers Are Annoyed When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously …

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3 Tips for Increasing Engagement on Marketing Content

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How to Increase Engagement on Marketing Content Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 …

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Marketing Strategies that Improve Customer Retention

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Improve Customer Retention through Marketing Strategies Customer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.” 1. Showcase Expertise …

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3 Huge Mistakes Local Businesses Make with Analytics

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The Analytics Mistakes that Local Businesses Must Avoid Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge certain marketing analytics mistakes, and these are three of the most damaging …

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The Mobile Marketing Mistakes that Hurt Local Businesses

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

3 Mobile Marketing Mistakes Local Businesses Must Avoid  Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. If …

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Attracting City Visitors Through Local Marketing

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3 Ways to Attract Tourists Via Local Marketing Half of all consumers who conduct local searches on their smartphones visit a store within 24 hours. This is a well-known statistic that shows how important local marketing is in attracting community members. As it turns out, though, this type of promotion is also essential for bringing in visitors and tourists. That’s …

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3 Local Marketing Mistakes that Can Hurt Your Company

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The Local Marketing Mistakes Every Business Must Avoid Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously …