View Post

3 Quick Ways to Get User-Generated Content for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …

View Post

3 Benefits of Having Writing an eBook for Your Company

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …

View Post

Have a Few Extra Minutes? Use these DIY Marketing Tips

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …

View Post

Best Looking Guy In Perth

Posted by Rudy Labordus in Miscellaneous Leave a Comment

This is just another tongue-in-cheek bit of fun as a follow up to an SEO test I ran 3 years ago.  Back then I ran a test to see how long it would take to appear on page 1 in Google for “hazelnut coffee expert“. At the time, that little test ended with 7 out of the first 10 spots …

View Post

Does My Business Need a Social Media Manager?

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …

View Post

3 Tweaks to Improve Local Business Email Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …

View Post

Sales Copywriting or Effective Copywriting?  

Posted by Rudy Labordus in Lead Generation Leave a Comment

“Sales copy” is not a dirty word – you just need to think of it more as effective copywriting! For some reason whenever I ask new writers to write some ‘sales copy’ they get all nervous and say they can’t write like that.  Maybe they think I want them to write in some kind of foreign language they’ve never written …

View Post

3 Tips to Attract New Customers in Every Industry

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

How Businesses in Any Industry Can Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before this can even begin, local businesses must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attract new customers that work …