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The Offline Marketing Strategies that Complement Online Strategies

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Use These 3 Offline Marketing Tips to Improve Online Marketing Studies and statistics continue to show that offline marketing is still effective. Maybe the most telling piece of evidence is the nearly 40 percent of purchases online that occur only after a consumer has been influenced by an offline channel. Do not make the mistake of thinking this means online …

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Turning Trial Customers into Paying Clients

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Getting Free Customers to Come Back and Purchase Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes does not convert to a permanent customer. Instead of thinking this means freebies do not work, …

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The Benefits of Complementing Online Marketing with Offline Strategies

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3 Reasons Offline Marketing Is Essential for Local Businesses If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes …

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3 Detrimental Local Marketing Mistakes You Must Avoid

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The Local Marketing Mistakes Every Business Must Avoid Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously …

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3 Television Marketing Tips Every Business Owner Should Know

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When Marketing on TV, Avoid These Mistakes at All Costs Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised ads could remain profitable. If you fall into this group, …

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3 Webinar Mistakes That Can Ruin Your Marketing

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Making a Webinar for Marketing? Avoid These Mistakes If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few …

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3 Trade Show Mistakes Local Business Owners Must Avoid

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Promoting Your Company at a Trade Show? Avoid These Mistakes In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must be avoided at all cost. …

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How to Snag Speaking Engagements for Marketing

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Getting Booked at Speaking Engagements for Marketing to Grow Your Business Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as …

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3 Quick Ways Businesses Can Improve Content Marketing

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Want to Improve Your Content Marketing? Follow These 3 Steps If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your …

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3 Offline Marketing Tips that Help Businesses Succeed

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Offline Marketing isn’t Dead: Tips to Help You Succeed We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent. With …