Check Out These 7 Awesome Ideas To Help You Make Killer Videos
None of us really needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly addicted to watching internet video.
Since humans process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our marketing. They boost the time a customer spends on your site, can be entertaining, and always convert better. Even so, many business owners are reluctant to pull the trigger on video marketing as they haven't a clue as to which types of videos to make, and for what purpose.
To avoid that second scenario, we've collected 7 great ideas for your business to produce videos that will be of interest to your audience.
7 Tips to Make Videos for your Business
Product Demo – Producing a demo of your products and services is one of the best uses for video in your business. It will not only help demonstrate why people need your product, it helps expose your business to a vast audience via YouTube.
Rolling out New Products – If you are launching a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Tutorials – One of the most-loved uses for consumers is the tutorial video. Creating a video that shows the entire process in depth will get you many satisfied and return customers. These are also valuable as lead gen tools.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward providing the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.
Tips Videos – Often you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find challenging. This a good authority and link building tactic.
Interview Influencers – Getting an interview with an influencer or thought leader in your market will help you grow in stature in your audience's eyes. It can also be of use to the interviewee, as they get exposed to a new audience as well.
Webinar and Event Invites – A short video announcing events, such as a new webinar or live event is a much better way to get a larger turnout. Use your imagination!
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