Use These 7 Conversion Tips to Make More Sales in 2015
Everyone wants better conversions. It's a necessity to stay in business, so the science of conversion optimization is taking on more and more importance.
Even the smallest variation can increase or decrease conversions, so you'll want to get very good at this!
There are endless ways to help you improve your conversion rates, but here we'll focus on 7 tips for better conversions that can make a huge difference.
7 Tips for significantly better conversions
Don't give a lot of options – One of the most sure-fire ways to get people to abandon a cart or web form is if you ask for excessive information. Likewise, even showing too many choices can freeze potential customers into inaction, and so lose the sale.
Test everything – Leave nothing to chance. Even a single word in the wrong place can make a big difference. Same applies with images and calls to action. Running A/B tests are the most informative, and much less time consuming than multivariate testing.
Know your colors – Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you've got a problem. Make sure you understand the science of colors as they apply to sales.
Visual content is huge – Since it's been proven that the brain processes visual media 60,000 times faster than textual data, it's very important to understand that you need not only to have imagery in the form of videos and pictures, you also need the right ones. Test this carefully.
Optimize your calls to action – Likewise the shape, color, text and placement of your calls to action and buy buttons need to be carefully thought out and tested.
Remove navigation – Eliminate navigation to anything other than the action desired on pages where you are hoping to make a conversion. Your page ought to have one purpose, and one purpose only. Don't offer them a chance to be distracted by anything other than the task at hand!
Don't go with your gut – Trust the data, not your emotions. Many is the time marketers have fallen deeply in love with text or visuals that proved to be totally wrong. Let your testing tell you what works!
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