How to Use Your Content Marketing to Drive More Conversions
We often don't think of conversions when creating our content. We're all about creating the latest, greatest piece of verbiage seen by man, and that's great, but at the end of the day, you need to consider how to make your content marketing plan work together with a conversion strategy if you hope to flourish.
There are ways to help your visitor get to that happy place where they're grabbing their wallet, and completing the sale.
Let's take a look at 5 ways we can use our content marketing for more conversions
Make your site navigation easy to use – On the list of worst stumbling blocks to more conversions is the lack of ability for your potential customers to get where they want to go. Solve this by using simple and obvious site navigation, together with a liberal use of text links within your content to point to where they need to go!
Use visuals! – The more images and videos you use in your content, the more often it's going to get read, shared and acted upon. That's not opinion, but a fact. We like to look and watch. Read?.. not so much.
Optimize for mobile – With well over half of all web access and search now coming through a mobile device of some type, if you're not optimized for mobile you are unquestionably losing out.
Offer up value – There is no arguing that terrific content is way more likely to lead to more sales, shares and actions. Work to make your content not only unique, but valuable.
Create killer calls to action – Optimize your calls to action with some thought. Test the various elements just like you would a piece of content, and make every effort to make your CTA get noticed. Using colors that stand out yet are complimentary is important here, while staying within the design elements of your page.
The best way to proceed is to make sure that when your content marketing is being developed, that your conversion strategy is a part of the thought process. Thinking about it then will lead to more conversions afterwards!
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.