5 Great Pinterest Tips for Small Businesses
70 Million people are tough to dismiss, and if you hope to make any traction with this audience, you'll want to check out at these 5 great tips for marketing your small business on Pinterest.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about this is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then by all means you need to be creating boards!
To help you get going promoting your small business on Pinterest, we've gathered 5 useful tips you can use.
5 Tips for Marketing your Small Biz on Pinterest
Join Pinterest Groups – Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that will help you find relevant groups. After you've joined several of these, be sure and offer great value to the group.
Make a Blog Board – Making a blog board is a cool way to notify your followers automatically of your newest blog posts. Optimize for search and you'll be amazed how many will find you in Google. Be sure to write a good description and use a compelling image.
Mind Your Competitor's Pins – Many of your competitor's followers would also be interested in your wares. Once you've found them, follow them and many of them will follow you right back!
Optimize Your Descriptions – Since you have only about 75-100 characters that show up in the grid description, it's wise to craft a description that employs your primary keywords, and pertinent information. This is not, however, a place to sell!
Use Text on Your Images – Take a little time and overlay text onto your images with Photoshop or the image editor of your choice. Studies are showing that these convert much better than straight images. You may be astonished at how much more engagement you'll receive.
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