How Should Local Business Owners Utilize Facebook Live?
Message from Live Events
One of the most utilized Facebook Live methods for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake' Roberts to the popular competition Tough Mudder has done this. Of course, this means you need to have your business involved in local events.
There are many events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is just one event that acts as a huge boost for the local economy, become a vendor. Moreover, people are really into social responsibility these days. So if there is a local charity event, participate and stream on location.
Hold a Contest
Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same technique for Facebook Live? Tell everyone that you will pick a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country.
Show Off Brand new Products
It can be hard to get the word out about new products. Thankfully, Facebook Live can accomplish this easily. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is that all your followers will be notified of your live feed, so they may check in just to see precisely what is so important.
Although a great deal of celebrities and firms are already using Facebook Live, the streaming service is still a growing technology. This is why it is essential to get in on the ground floor. Just ensure you have a sturdy internet connection before starting, and watch your followers tally up.
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