3-tips-to-improve-your-local-marketing-strategy

3 Tips to Improve Your Local Marketing Strategy

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

3 Tips that Can Improve Your Local Marketing Strategy

If truth be told, even the greatest businesses have a local aspect. As a small business, you must never forget this. While bringing on a marketing professional to do hard stuff is ideal, never forget that there are actions to take on your part to become even more successful.

Get Out in the Community

get-out-in-the-communityEven if you have the best marketing experts handling local marketing for your firm, they cannot replace getting out there into the community. You must do this yourself. Ask a few staff members to attend local events to promote the company. Better yet, get involved in charitable events and promote them through other marketing channels. Buyers love socially responsible businesses, so do your best to become one.

Work with Other Local Organizations

work-with-other-local-organizationsAnother great method of local marketing is working with other businesses. Seek out companies that are not in direct competition with you but whose customers may be interested in your products or services. If you own a bistro, take menus to local hotels and car rental places. If you are a florist, trade business cards or pamphlets with bridal shops. As long as an organization isn’t competing against you, they generally will have no problem with a quid pro quo relationship.

Get Reviews from Customers

get-reviews-from-customersWhile a marketing expert can ask people to review your service through online means, it is up to you to get on the front line and request these testimonials. Reviews are a significant part to local marketing. They build up your SEO score and let locals know they can trust your business. Remember, though, that you cannot offer incentives for positive reviews. You can, however, offer incentives for a client’s honest opinion.

In the grand scheme of things, all business is local. This is particularly necessary for small businesses to remember. And although hiring a marketing expert to handle the heavy hauling is a smart move, there are still some things you need to do on your own to succeed.


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Comments

  1. Nishant

    Hello Rudy, Nice article around the topic Local Marketing Strategy. I always enjoyed reading your blog. It\\\’s quite simple and easy to follow. Be where people engage. The best place to find out target audience is to position our brand at communities where the target customers engage. Most marketers blindly post their articles on all social platforms without even think are they targeting the right audience. If we are selling a lead management software, then the best place will be startup communities. Most of the target customers engage and share their ideas on communities that talks about startup challenges. Find the right community and promote the brand.Getting endorsed by customers is another best way to reinforce brand among audience. People likely what people says. Getting more reviews and feedback from customers will help improving the service quality and at the same time their words can be used for promotion.

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