SEO Not Working Out? These SEO Mistakes Could be at Fault
Concentrating on Short Keywords
Simplicity is an exceptional trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, there may be more harm than good. Keywords like ‘Augusta Georgia Restaurants' obviously need to be incorporated in your strategy, but you also need to move beyond these short keywords.
As it turns out, half of all internet searchers are at least four words long. Target keywords that your competition may not have thought of. Add terms such as ‘low cost,' ‘best in' or something that makes your enterprise stand out among others. Short keywords are good, but you must never drop the ball on long-tail keywords.
Participating in Naughty SEO
If you use practices like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google sees these shady practices, and they could use punitive actions against your site if you practice them.
Ignoring the Importance of Title and Meta Descriptions
If you have a marketing agency handle your Search engine optimization and other promo strategies, do not have to worry about meta descriptions and title tags. If the business is dropping the ball or you are handling your webpage on your own, however, it could be a monstrous concern.
Far too many small business owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is harmful since search engines cannot tell the difference between your pages. On top of that, having unique descriptive information for every page will help potential clients find exactly what they need.
SEO is something you should never ignore. When it comes down to it, though, ignoring SEO might actually be better than engaging in the previously mentioned practices.
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