How Local Businesses Should Prepare to Market at Events
Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of 3:1 to 5:1, though, it is high time you at least look into its potential. Prior to marketing at an event, though, consider the following tips to increase your chances of success.
Take Time for a Little Research
The idea of performing research might terrify you, but it is not that difficult when related to event marketing. Check your competition's pages to see if they will show up. Do research on the demographics that are likely to attend. Look at prior years and see the videos and blog posts related to them. These little pieces of information can assist in perfecting your event marketing strategy.
Promote the Event
Every additional person who knows about an event is an additional prospect you could sway. Knowing this, you should help market the event itself. Getting the word out should be easy for your marketing team.
Let people know that your business will be in attendance in addition to advertising the event itself. Figure out the social media pages and hashtags that are used for the event as well. Once you know these, make the time to join in on social media conversations that are occurring with your social accounts.
Plan Your Engagement Strategy
You have to do more than simply show up to the local event. Figure out giveaways, competitions and other tactics that will get your company noticed there. In the weeks before the event, discuss how your social media team can market the activities in which you will take part in real time.
Never opt out of any marketing tactic that could potentially help your business. If there is a specific marketing strategy that your company has never used, take a chance and see how successful it turns out. You never know. Event marketing might turn out to be a goldmine for your company.
Resources: 2015 Event Track Executive Summary
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