3 Direct Mail Marketing Mistakes Local Businesses Must Avoid

3 Direct Mail Marketing Mistakes Local Businesses Must Avoid

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

These Direct Mail Marketing Problems Could Ruin Your Advertising

Failing to realize Direct Mail Analytics

Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is easy when compared to traditional marketing methods. After all, clients cannot click on a direct mailer and have open rates sent automatically.

This does not mean, however, that you should not analyze what works and what fails in direct mail marketing. Different market sectors will have different results when it comes to mailers. You must tune in to what is bringing in new customers and focus on replicating that success.

Failing to Offer Incentive

It is understandable that you want to increase your product or service's visibility in the local community. This is no excuse, though, to simply send out mailers that do not offer some form of a compelling offer. Whether it is an upcoming sale, discount for first-time shoppers or any other incentive, it is merely imperative that you give people a reason to come in.

Not Integrating Other Marketing Platforms

Even if you are brand spanking new to marketing, you likely know that certain marketing platforms are easy to integrate. Including a social media button in emails, for example, can do wonders. One of the largest mistakes local businesses make is not integrating offline marketing, such as direct mailers, with digital. This could be as easy as offering a discount for people who “like” a social media page or simply listing a unique domain name. Integrate at all costs.

Statistics prove that direct mail marketing is not a thing of the past. If you can use the tool correctly, and avoid the previously mentioned mistakes, you too can find success through the Postal Service.


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