Why Local Businesses Should Consider Writing an eBook
Even though people are still in love with traditional cover-to-cover books, it doesnâ€™t mean theyâ€™re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that people love them, there are also a variety of benefits to writing an eBook as a marketing tool.
Easy to Repurpose Content
One of the best business benefits of eBooks is the fact that the content can easily be repurposed. A 20-page eBook that touches on several issues can quickly be turned into dozens of short blogs. The best part is that many marketing managers can write these eBooks and follow-up blogs with just a few simple directions.
eBooks Create Thought Leaders
Anyone can go toss a 300-word blog up on their website, but an eBook takes time, knowledge and authority. When consumers see that a company has written an extensive eBook on a certain topic, that business suddenly becomes an authoritative thought leader in the industry.
Local business owners shouldnâ€™t make the mistake of thinking â€śextensiveâ€ť means super long. The focus should be to simply get the point across. There are very successful 5-page eBooks out there, and there are very successful 150-page eBooks. Business owners should find what works for them.
Allows for Use of Content Gateways
Most people have seen a content gateway before. Itâ€™s what pops up and says, â€śPlease enter your email address to view this content.â€ť This typically just makes people mad â€“ especially if similar content is readily available online with no conditions.
The work that goes into an eBook, however, makes using a content gateway acceptable. People are more willing to hand over their email address when they feel theyâ€™re receiving more value.
The benefits of eBooks for businesses are numerous, but a company must first figure out which direction they want to go. After researching what information their customers are looking for, writing an eBook can do great things for an entrepreneur.
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