3 Guerrilla Marketing Gains Organizations Should Use
There are firms that break the bank on guerrilla marketing. Imagine, for example, how much the Red Bull space jump cost. These advertising models, though, need not be costly. Anything from sidewalk chalk art to impressive window displays can cost an organization next to nothing and still garner interest.
Creates Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply documented themselves wrecking certain items, such as cell phones and markers, in a blender. Years later, they have over 890,000 subscribers. Not every guerrilla marketing tactic will pay off big, but if one does, the results could be life-changing.
Guerrilla Marketing Lures Millennials
In 2015, it was predicted that there would be 75.3 million Millennials in America. This means they overtook Baby Boomers and became the biggest living generation in the country. It is statistics like this that make it visible how very important it is to market to Millennials.
Fortunately for businesses aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they prefer giving business to brands they experience face-to-face interactions with. Since this is exactly what guerrilla marketing targets, businesses have a new tool to bring in this exploding demographic.
Guerrilla Marketing Conserves Money
Some businesses go all out when it comes to guerrilla marketing. The Red Bull jump from space, for instance, undoubtedly costed a fortune. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, an assortment of guerrilla tactics can cost little to nothing.